Social media portfolio
This section contains some of the campaigns I have participated in as a community manager, managing social networks or marketing campaigns.
F1 VOLCÁN TEQUILA: DIGITAL AWARENESS STRATEGY
I actively participated in the digital implementation and data centralization for the Volcán Tequila campaign during their sponsorship of the F1 Las Vegas 2025, in addition to collaborating on nationwide executions in the United States.
Integration and Visualization: I automated the extraction and consolidation of cross-platform metrics using Windsor.ai, designing interactive dashboards in Tableau to monitor the awareness and the performance of real-time video assets.
Implementation and Guidelines: I set up the ad deployment in Google Ads and Meta Ads, with a strong strategic focus on video playback and interactions within Instagram.
Geographic Segmentation: I managed the technical setup for content distribution, alternating between high geolocation campaigns (Las Vegas) and national coverage guidelines.
SANTA CLARA ICE CREAM SHOPS: ONLINE-TO-OFFLINE (O2O) ATTRIBUTION
I actively participated in the digital execution and data analysis for the national campaigns of Heladerías Santa Clara, whose objective was to attract digital traffic to the physical branches.
Display: I designed interactive reports and dashboards in Tableau to centralize these results, making visible the real impact of the ads on behavior. offline.
Implementation and Guidelines: I executed and optimized the campaign settings in Meta Ads and Google Ads.
Data Processing: I received and processed the mobility data captured by devices of tracking in-store, cross-referencing them with digital advertising metrics to determine the physical conversion rate.
AFS CHILE: INBOUND CONTENT AND CONVERSION STRATEGY
I actively participated in the management of digital channels and in the content strategy with the aim of increasing organic reach and supporting the recruitment of students for cultural exchange programs.
Recruitment Support: I used live streams and social media content as tools to social selling e inbound marketing to resolve doubts in real time, breaking down barriers to entry and connecting applicants with real experiences.
Planning and Social Networks: I programmed and developed more than 100 pieces of content aimed at the community and attracting new participants on digital platforms.
Production and Hosting (AFSLive): I created, coordinated and executed a cycle of more than 14 live interviews (AFSLive) to exchange students abroad, managing everything from the technical guidelines and digital transmission to the final editing of the format.
DIGITAL INNOVATION AND AUGMENTED REALITY (AR)
During my time at AFS, I collaborated on the development of interactive digital assets and immersive formats aimed at connecting with young audiences and promoting exchange programs.
AR Filter Development: I created and programmed interactive augmented reality effects using Meta Spark AR for its deployment on Instagram and Facebook.
3D Modeling and Design: I prepared and optimized complex three-dimensional models and graphic elements, ensuring their correct technical performance and weight for digital interactive environments.
Adobe Ecosystem: I used advanced Adobe tools such as Photoshop, Illustrator and Substance 3D for texturing, user interface (UI) design, and post-processing of visual assets.
Dashboard
Stay informed and inspired with our latest blog posts. Discover insights, tips, and trends across various topics.
-
Radiograph of introduced and native species in Santiago
This project seeks to transform technical biodiversity data into a clear and accessible visual story for everyone.
-
Exploring Armed Forces Spending
For this project, I wanted to apply an investigative approach to public spending by analyzing the direct purchase orders of the Chilean Armed Forces, covering the year 2024.
Creation of animations
I love animation and have always been eager to learn. Here are the results of two courses I took on animating in Adobe After Effects.
exchange in quarantine
2020
Portugal
What's it like to experience one of the best university experiences while stuck in another corner of the world? In this video, I'll tell you my story during my exchange program in Portugal in 2020.
Beyond the anecdote, this audiovisual record reflects my vision as a communicator: the ability to find valuable stories in the most unexpected scenarios and share them with the world using digital tools.